List what you need before launch
Capture the equipment, setup, professional services, marketing and other spending required before the business can begin operating.
Polar Startup Cost Builder helps you calculate one-off business startup costs, monthly running costs and the cash you may need before launch. Build a startup budget around your actual business instead of relying on somebody else’s average.
Add the costs your particular business needs before opening the doors.
Free startup cost calculator · No account needed
Add your one-off costs, a contingency and a reserve for running costs. This calculator works in your browser and does not send your figures to Polar.
Include deposits, tools, initial stock, setup fees and launch spending as one-off costs. Include rent, software, insurance, utilities and other continuing commitments in monthly costs. Count each expense once. Include VAT where you expect to pay it and cannot recover it; allow for the timing of any recovery separately.
These starter figures are an example, not typical UK prices. This simple estimate assumes no income offsets the reserve. It does not model tax, borrowing repayments, stock replacement or payment delays unless you include them. Add a separate household budget if the business needs to support you before sales arrive.
The cost of starting a business can vary enormously. A home-based consultancy may need very little equipment, while a trade, shop, hospitality business or stock-based company could need considerably more. Polar helps you build your own startup cost estimate category by category.
Capture the equipment, setup, professional services, marketing and other spending required before the business can begin operating.
Work out what the business could need every month for software, insurance, premises, vehicles, marketing and everyday overheads.
Combine startup spending with a sensible operating buffer so the business is not planned around reaching its first customer with £0 left.
Startup costs depend on what you sell, where you work, whether you need premises, vehicles, equipment or stock, and how much cash the business needs while sales are still developing. A useful startup cost calculator therefore starts with the business itself.
Company formation, professional support and other early setup costs.
Machinery, tools, computers, phones and equipment needed to do the work.
Deposits, rent, fit-out, furniture, utilities and other property costs.
Opening inventory, raw materials and consumables required before sales begin.
Relevant business insurance and cover needed before trading.
Website, domain, email, software subscriptions and digital tools.
Branding, signs, advertising, printed material and launch campaigns.
Courses, certificates and professional requirements needed to trade.
Relevant licences, registrations and industry permissions.
Vehicle deposits, purchase costs, branding and initial transport setup.
Accountancy, legal advice and specialist professional support.
Small spending that is easily forgotten but can quickly add up.
One of the easiest startup budgeting mistakes is calculating what it costs to launch but forgetting what happens during the following month.
These are costs that may happen once, or primarily during the setup stage.
These costs may continue whether or not the first month delivers the sales you hoped for.
Startup budgets can look comfortable until several smaller costs appear at the same time. Polar encourages you to think beyond the obvious big purchases.
These costs may not apply to every business, but they are worth checking before deciding how much money is needed to launch.
Here is a simple example for a fictional local service business. Your costs may be completely different — which is exactly why Polar builds the calculation around your business.
A fictional local property-maintenance startup requiring equipment, transport, insurance, a website and enough cash to operate while initial customers are being won.
A startup may have to pay bills before customers have paid the business. Working capital gives the business some room to operate while revenue is developing and cash is moving through the customer journey.
Consider how long the business may need to operate before regular sales cover everyday costs.
A sale does not always mean immediate cash, particularly when invoices are paid later.
Unexpected spending is much easier to handle when every pound has not already been allocated.
Startup Cost Builder does not have to become another isolated calculator. The figures can feed into the wider financial and funding journey.
Once you know roughly what the business needs to launch, you can begin testing whether the wider financial plan makes sense.
Compare the cash required with your own available funds and any external funding you may need.
Consider how many sales may be needed before ongoing income covers ongoing costs.
Cash flow can become tight even when the business looks profitable on paper.
A clear startup cost breakdown can help you explain how much money is required, where it will be spent and what additional cash the business may need while trading begins.
Understand the gap between the cash required and the money you can put into the business yourself.
Show where the startup money is expected to go instead of requesting an unexplained round figure.
Connect startup spending with the forecasts and assumptions supporting the wider business plan.
Use these categories as a starting checklist. Not every business will need all of them, and some businesses will have specialist costs not shown here.
Registration, professional fees, licences, permissions and initial admin.
Tools, machinery, phones, computers and specialist equipment.
Deposits, rent, fit-out, storage, utilities and furnishings.
Opening stock, raw materials, packaging and other inventory.
Purchase, lease deposits, insurance, tax, fuel and branding.
Relevant cover required to protect the business and meet obligations.
Website, domain, email, phone and business software.
Branding, advertising, signs, content and customer acquisition activity.
Money available to cover running costs and unexpected spending during launch.
There is no single figure that applies to every business. Startup costs depend on the type of business, equipment, premises, stock, vehicles, insurance, software, marketing and working capital required. Polar helps you calculate the costs for your particular business.
Startup costs are the expenses involved in preparing a new business to begin trading. They can include setup fees, equipment, stock, premises, insurance, marketing, software, training and other early spending.
Consider both one-off setup costs and ongoing monthly costs. Useful categories include equipment, premises, stock, insurance, vehicles, website and software, marketing, licences, training, professional fees and a cash reserve.
Startup costs are mainly incurred while preparing the business to launch. Running costs are the ongoing expenses required to keep operating, such as rent, software, insurance, wages, fuel and marketing.
It can be sensible to consider a buffer because the business may have bills to pay before sales and customer payments become consistent. The appropriate amount will depend on the business and its circumstances.
Polar can help organise the expected startup costs and running costs so you can compare the cash requirement with available funds and identify a potential funding gap.
Yes. Startup cost information can form an important part of the financial section of a business plan and help explain how much money the business needs before launch.
They are closely related. Startup Cost Builder helps identify the costs, while a startup budget brings those costs together with available money and wider financial planning.
Calculate one-off startup costs, monthly running costs and the cash buffer your business may need — then connect the numbers to your budget, funding plan, cash-flow forecast and business plan.
Startup cost planning should distinguish equipment and setup purchases from deposits, launch spend, professional fees and the working capital needed while sales build. The total required is often larger than the shopping list alone.
A business can own all the equipment it needs and still fail because rent, wages, stock or software fall due before enough customer cash arrives.
Use the cash amount the business will actually have to pay, then account for recoverable VAT separately where appropriate to the business and its registration status.