What are we pricing?
Choose one clear service, job or package first.
Small Business Pricing Studio
Small business pricing calculator to help you work out what to charge.
Tell Polar what you are selling, how long it takes, what you want your time to earn and what the job costs. Polar turns those ordinary answers into a clear pricing calculation and editable Good, Better and Best price options you can understand and improve.
Use Pricing Studio while building the business foundations, connect the numbers to your business plans and forecasts, or see how pricing fits into the full small business journey.
✓ No accounting knowledge needed
✓ One question at a time
✓ Every price remains editable
✓ Polar explains the maths
Free service pricing calculator · No account needed
Try a service price before you sign up.
This calculator estimates what to charge for a service or job from your time, costs and target profit. It does not calculate what your business is worth, a sale price for the company or the value of financial options.
A three-hour garden tidy might need to cover £75 for time, £20 in direct costs, £15 towards business costs and £25 target profit. That gives a starting price of £135 excluding VAT. Replace these example amounts with your own.
How do I allow for business costs?
Divide costs such as insurance, software and admin by the number of jobs you realistically expect to complete. For example, £300 a month spread across 20 jobs means £15 per job. Check travel and admin time too, and avoid counting the same cost in two places.
What if customers will not pay that price?
Review the scope, job time and costs before cutting the price. Compare what local customers actually buy and why. A higher service tier should include something specific, such as extra work or a different turnaround, with its extra costs calculated.
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The Polar approach
Answer normal business-owner questions. Let Polar handle the pricing calculation underneath.
No “hourly recovery rate” test and no blank finance spreadsheet. If something is difficult to know, Polar explains it, offers a transparent starter estimate where appropriate, or lets you enter your own figure. The aim is to make small business pricing easier to understand without hiding the assumptions underneath.
A calm guided journey
Build a service price one understandable decision at a time.
Pricing Studio keeps the questions simple while building a more useful pricing calculation underneath.
How long does it usually take?
Use a realistic normal job time—not your fastest ever day.
What should your time earn?
Start with the number the business owner actually understands.
What does the job cost?
Add the costs that apply to this particular business and this particular job.
What about business costs?
Choose “I’m not sure”, let Polar estimate a starter allowance, or enter your own figure.
How much profit?
Choose Small, Healthy, Premium or enter the £ amount you want to test.
What makes Better and Best better?
Higher prices need genuine extra customer value—not just a bigger number.
Review before using it
See the complete calculation, edit the prices and keep improving them as real costs become clearer.
Inside the Polar dashboard
See the numbers before a customer ever sees a price.
These are real screenshots from the working Pricing Studio using an example business. They show how Polar turns simple answers into an understandable small business pricing review.
Inside Polar · Pricing Studio
Example dashboard
Understand what the job needs to cover.
Inside Polar · Customer price options
Example dashboard
Good. Better. Best—with a reason for each level.
The clever bit stays underneath
Simple pricing questions in. Useful business numbers out.
Polar keeps the language human but still connects the decisions. The resulting price can later support plans, forecasts, quotes, website offers and other Polar tools instead of being trapped in a standalone calculator. That makes Pricing Studio part of the wider business system rather than an isolated pricing worksheet.
The working time and hourly earnings target entered by the owner.
The actual costs that happen because this job happens.
A visible allowance for the wider cost of running the business.
A simple profit preference translated into the pricing calculation.
The clear starting price from the assumptions entered.
Editable higher-value options that require a genuine customer benefit.
Not three random prices
Give the customer a reason to choose a higher-value option.
Polar does not simply multiply the same service and call it Premium.
Good · Core
The clear starting service
The core service at a price built from the business assumptions.
Better · Enhanced
More convenience or service
Only use a higher price when the customer can see what extra value they receive.
Best · Premium
The strongest service level
Premium pricing should come with a premium reason— certainty, speed, scope or service.
Pricing support—not false certainty.
Pricing Studio uses the assumptions provided by the business owner. Before using a price with customers, the business should check the real scope, latest costs, local market, VAT/tax treatment and any professional financial advice that applies. Polar helps the owner think clearly; it does not promise that a price will be profitable.
Build with confidence
Stop guessing what to charge.
Start with the business you understand. Let Polar help turn it into a price you can explain.