Identify the risks
Think about people, customers, advice, products, premises, equipment and interruption.
Polar Insurance Guide helps UK startups and small businesses work through the insurance that may apply to their people, customers, advice, products, property and everyday operations. Understand the main types of cover, identify what needs checking and know when insurance may be legally required.
Start with how the business operates and the people, customers and property exposed to risk.
A tradesperson visiting customer homes has different risks from a consultant giving advice online. A shop has different exposures from a software business. Polar starts with the way your business actually operates.
Think about people, customers, advice, products, premises, equipment and interruption.
Understand what the main insurance products are designed to protect against.
Compare limits, exclusions, excesses and policy conditions before buying cover.
The main job is understanding which risks genuinely exist in your business rather than buying every product with the word “business” in its name.
Helps cover compensation costs if an employee is injured or becomes ill because of their work.
Helps protect against claims from members of the public for injury or property damage connected with business activity.
Helps protect against claims that professional advice, work or services caused a client financial loss.
Helps protect against claims where a product supplied, made or sold causes injury or damage.
Can help protect important business equipment against insured loss, theft or damage.
Can cover premises, contents, stock or other business property depending on the policy.
May help when an insured event interrupts normal trading and causes financial loss.
Can provide protection and support for certain cyber incidents, data breaches or technology-related losses.
Most UK employers are legally required to hold Employers’ Liability insurance as soon as they become an employer.
Employers’ Liability insurance protects against compensation claims where an employee becomes injured or ill because of their work.
Liability insurance makes more sense when you begin with who might bring the claim rather than the insurance-product name.
These three starting points separate several of the most common liability risks.
Public liability insurance can protect against claims that somebody outside the business was injured, or their property damaged, because of business activity.
A mistake, accident or damage at somebody else’s property can create a claim.
Shops, offices, salons, workshops and other premises can expose the business to public risk.
Clients, landlords, venues or other organisations may ask for specified public-liability cover.
Professional indemnity insurance can protect against certain claims that professional advice, work or services caused a client financial loss.
The business gives recommendations customers rely on.
Mistakes in professional design work could create a client loss.
Clients pay for expertise, analysis or specialist professional input.
Errors or omissions in professional work could create financial consequences.
Product liability can be relevant to businesses that manufacture, sell, distribute or otherwise supply products where a defect could cause injury or damage.
Products the business creates can expose it to claims if something goes wrong.
Retailers and other sellers may still need to consider product-liability exposure.
Businesses supplying products through a wider chain should understand where their risk sits.
Businesses often depend on tools, equipment, stock, computers, furniture or premises long before they think of those items as an insurance problem.
Use the replacement question to identify the assets that deserve protection.
Replacing damaged property and surviving the period when the business cannot operate are different financial problems. Business interruption cover can address certain lost income and additional costs following insured events, subject to the policy terms.
Consider what happens to revenue while normal operations are disrupted.
Some business expenses may continue even while customers cannot be served normally.
Think about how long the business might realistically need to return to normal operation.
Email, customer information, cloud systems, online payments and business accounts can all create exposure to cyber incidents. Cyber insurance can form part of the wider risk-management picture depending on the business.
Consider what would happen if personal or commercially sensitive data were exposed.
Consider how dependent the business is on email, cloud software and online access.
Some policies can include access to specialist response support following covered incidents.
Contracts, landlords, venues, professional bodies or larger customers can require particular insurance or specific limits of cover before they will work with a business.
Make sure the business can actually satisfy any insurance requirements it is agreeing to.
Two policies with the same title can have different limits, excesses, exclusions and conditions. The useful comparison is what protection the business actually gets.
Read the cover details and ask questions when something is unclear.
For more complex risks, an insurance broker can help identify and arrange suitable cover.
Review cover when the business changes rather than assuming the original policy still matches the risk.
Employment creates a major insurance review point.
Moving or taking workspace can change property and liability exposure.
Different work can introduce risks the original policy was not arranged to cover.
Growth can change the scale of both the risk and the appropriate cover.
Polar keeps the insurance check connected with business setup, licences, people, documents and the wider legal and risk picture.
Insurance needs depend on the individual business and policy wording matters. Polar helps founders understand what risks deserve investigation, but it does not underwrite insurance or guarantee that a particular policy is suitable.
Work out which risks exist because of the way the business operates.
Discuss appropriate cover with insurers, brokers or relevant professional advisers.
Check the insurance again when people, turnover, premises or services change.
It depends on how your business operates. Common areas to consider include Employers’ Liability, public liability, professional indemnity, product liability, property, tools, cyber and business interruption cover.
Some insurance is legally required in specific circumstances. Employers’ Liability insurance is compulsory for most businesses that employ people. Other types of insurance may be optional, contractually required or required by a regulator or professional body.
Where the compulsory insurance requirement applies, the business must normally have at least £5 million of Employers’ Liability cover from an authorised insurer.
A sole trader without employees may not have the same compulsory Employers’ Liability requirement, but the business may still need or benefit from other insurance depending on its customers, work, products, equipment and risks.
Public liability insurance helps protect against certain claims that members of the public were injured or their property was damaged because of business activities.
It is not generally compulsory for every UK business, but it may be required by customers, contracts, venues or other organisations and can be important where the business interacts with the public.
Professional indemnity insurance can protect against certain claims that professional advice, work or services caused a customer or client financial loss.
Product liability insurance can protect against certain claims involving injury or damage caused by products the business makes, sells or supplies.
Review cover at renewal and whenever the business changes significantly, such as employing people, moving premises, adding services, purchasing major equipment or substantially increasing turnover.
No. Polar Insurance Guide helps founders understand and organise the questions they should investigate. Insurance itself is purchased from an insurer or arranged through an insurance broker.
Understand the main types of business insurance, identify the risks that apply to your business and know which cover needs investigating before customers, employees or problems arrive.
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